Ok ok, the world is awash with Bond. It's Craig Crazy out in media land. And no I'm not stiffling a yawn, though I'm sure Danny boy must be as he answers catalogues of inane questions. But I love reading his press, because he just sounds so normal. There's very little pr puff about DC or Yum Yum Let Me Lick You All Over, as he's come to be known in my house.

I like him because circa Casino Royale, he admitted to chilling out playing video games and being a bit too tight to buy a house cos he thought prices were excessive (turns out he was right).

He can obviously do proper PR when necessary as he did for the film, Flashbacks of a Fool where it clearly mattered that a small independent movie got all the attention it could, and also his mate was directing and he was a producer. However for Bond, I suppose YY could be reading out the ingredients of a pot noodle in an interview and we'd still go and see the film.

And I like him this time as I can sort of see through it. I half smile as I watch that ridiculous Sony HD advert where increasingly extreme explosions fail to knock him off his perch. I just watch him react to the CGI and imagine the filming of the advert as he flung himself about in front of blue screen in response to being prodded by a long stick with a boxing glove on the end.

But one of the things I like about YY most, is that he swears in a particularly British out with your mates for a beer, fashion. And that’s very endearing. And the antithesis of Bond. Because really, Bond's just not crap enough for me. I like real men who can laugh at themselves and YY seems more than capable of doing that.

There's a great line in one of the best sitcoms ever, Paul Whitehouse's Happiness, where the disgruntled best mate goads his wife on hearing she's going to the Baftas that 'even if you met and slept with George Cloony, it wouldn't be like, y’know, sleeping with George Cloony!' and he made a very valid point. However I think if you slept with Daniel Craig, it would actually be better than sleeping with Daniel Craig, as it would be much more of a laugh.

Anyway YY, in the name of research I'm prepared to give it a go.